Origin
Japan
Asia
Caffeine Level (mg/1g)
Description
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Description
Izu Premium Matcha – Vibrant Everyday Japanese MatchaIzu Premium Matcha is naturally grown on the Izu peninsula near Tokyo, Japan, from traditional tencha leaves that are shaded toward the end of the growing period. This careful shading produces the richest flavor and a deep, vibrant green color, the hallmarks of quality matcha. The signature sweet Izu aroma is balanced by a lightly astringent base and a slight bitterness at the end of the cup, creating a complex tasting experience and a distinctive flavor that's truly one of a kind. It's a high-quality traditional matcha with a fine, light consistency that whisks up beautifully. We've recently upgraded our Izu Premium Matcha, and we're proud to offer an even better, smoother and less bitter matcha at our excellent prices. Tasting Notes
Why You'll Love ItIzu Premium Matcha is an excellent high-quality daily matcha that's versatile enough for any occasion. It shines when prepared the traditional way — whisked into hot water — yet it's also perfect for matcha recipes. Like all quality matcha, it offers the full, rich flavor of whole green tea leaves.
How to EnjoyWhisk it into hot water for a classic bowl of matcha, or use it in a creamy matcha latte, a green tea smoothie or baked goods like cakes and cookies. Don't be afraid to experiment to find your perfect taste! We find it blends especially well with almond milk, or with a vanilla protein powder for an entirely new taste experience. Vibrant, versatile and wonderfully smooth, Izu Premium Matcha is sure to become a staple in your daily routine. |
See it in action
Watch how it works
A quick look before it’s yours — from the first pour to the last sip.
Play videoKeep your curiosity brewing
more cups to discoverfromPlant-based tea bags
Our tea bags are made from PLA (polylactic acid), a bioplastic made from plant starch — most often corn, sometimes cassava, beets or sugarcane. Because it’s made from starch, it’s considered much safer for use with food and drink.
- BPA- and phthalate-free — no endocrine disruptors in your cup
- Petroleum-free and non-toxic
- Compostable and recyclable
Make it your kind of cup
ready, set, steep.
A great starting point. Adjust the strength to suit your taste.
- 011 tsp (2 g)Measure the powderAdd the powder to your cup or glass.
- 02Hot water175°F (80°C) · 3.5 oz (100 ml)Add your liquidWarm it to the temperature shown.
- 03Stir or frothMix it inSift, add a little water and whisk in a zigzag until frothy, then top up.
- 04Your perfect cupSip and enjoyTaste it plain first, then make it your own.
- 011 tsp (2 g)Measure the powderAdd the powder to your cup or glass.
- 02Cold water or milk3.5 oz (100 ml)Add your liquidUse it cold, straight from the fridge.
- 03Stir or frothMix it inWhisk in 2 oz warm water, then add cold water or milk and pour over ice.
- 04Pour over iceCool things downPour over a glass full of ice and enjoy.
A little steeping tipNever use boiling water: it makes matcha bitter. For a latte, whisk with a little water first, then add steamed milk.
A fresh way to enjoy itSweeten while the tea is still hot so it dissolves. For a smoother, mellower glass, try cold brew: leaves in cold water in the fridge for 6–8 hours.
Think of these as a starting point. Every tea is a little experiment, so adjust the amount, temperature and time to your taste.
Reviews
January 2026
April 2025
April 2021
July 2018
Questions about Izu Premium Matcha
Is Izu Premium Matcha good for lattes?
Yes, it is our everyday matcha and works great in lattes. Whisk 1 teaspoon (2 g) with 1 oz (30 ml) of water at about 175°F (80°C) until smooth, then add 5–6 oz (150–180 ml) of warm or cold milk. Almond and oat milk work well too.
How do I make iced matcha without a whisk?
Put 1 teaspoon of matcha and 6–8 oz (180–240 ml) of cold water or milk in a jar, close it and shake for 20–30 seconds, then pour over ice.
Can I bake or cook with it?
Yes. Its bright color and balanced flavor hold up in smoothies, cakes and cookies. Start with 1–2 teaspoons per recipe.
What is the difference between Izu Premium and Samurai Matcha Ceremony?
Izu Premium is a versatile everyday matcha from shade-grown tencha leaves on the Izu peninsula, with a light, pleasant bitterness that stands up to milk. Samurai Matcha Ceremony is hand-picked in Japan's Obuku valley and is smoother and more mellow, best enjoyed with just water.
How should I store matcha?
Keep it sealed, away from light, heat and moisture. After opening, store it in the fridge and use it within about 2 months for the best color and flavor. Let it come to room temperature before opening so no condensation gets in.
How many servings are in a pack?
About 25 servings per 50 g, 50 per 100 g and 100 per 200 g (2 g per serving).